SEAT is delaying the manufacturing of its ultra-affordable electric vehicle as the Spanish automotive firm intensifies its concentration on a celebrated model nearing its 30th anniversary. This development follows Volkswagen’s, the parent company of SEAT and other automotive brands, introduction of the ID.1 concept, an electric vehicle aimed for production with an estimated starting price of €20,000 (£16,500).
Affordability Concerns Delay Electric SEAT
Werner Tietz, SEAT’s Vice President for Research and Development, informed Auto Express that the company is awaiting a reduction in electric vehicle technology expenses. He stated, “We intend to continue selling our current combustion engine vehicles until the decade’s end, making future electric car decisions timely. Our goal is to discover a technical solution enabling SEAT’s entry into the electric market economically, as the vehicle’s target price demands a significant decrease in technology costs.”
Production Capacity Limits Affordable EV
SEAT had previously announced plans to create an affordable electric model based on the Volkswagen Group’s entry-level MEB platform, also targeting a starting price around £17,000.
However, company sources recently confirmed a lack of capacity to simultaneously develop and manufacture this electric model alongside their existing range of petrol and hybrid hatchbacks and SUVs.
Consequently, the Spanish marque will persist in refining popular existing models like the Ateca crossover and Ibiza supermini. These models significantly contributed to SEAT’s UK sales growth of 14.6 percent in 2024.
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Future Electric Model Still Possible
Wayne Griffiths, CEO of SEAT and Cupra, while acknowledging the delay, did not rule out a future electric model from the brand, appealing to European governments for increased manufacturer support.
He cautioned, “At the current rate, Europe’s automotive sector is at risk, but we must view this as an opportunity for expansion.”
“Electrification is inevitable and our clearly stated objective. We need equivalent dedication from European leaders. If we seize this chance collectively, there’s no reason for failure.”
Cupra to Launch Raval EV Hatchback
While a fully electric SEAT vehicle remains distant for buyers, Cupra, SEAT’s premium subsidiary, is poised to launch a high-performance electric hatchback.
Dubbed Raval, Cupra’s entry-level model will showcase a striking aesthetic, featuring a pronounced crease extending from the front wheel arches to the C-pillar, and an estimated range of 273 miles per charge.
Prices are expected to begin around £25,000. Enthusiasts willing to invest slightly more can opt for the sporty VS variant, capable of accelerating from 0-62mph in under seven seconds.