American Express’s ticket site crashed half an hour before some presale packages for Taylor Swift’s upcoming Eras tour went on sale on Monday, signalling huge demand for the Australian shows.
Some presale packages for the Sydney leg of the February 2024 tour went live for fans who are Amex cardholders at 10am on Monday morning, with Melbourne packages available later in the day and presale and general sale tickets due to become available later in the week.
Amex began responding to fans on Twitter, who had complained the site had crashed, to direct them to the Ticketek site to purchase tickets. Those sites appeared to be managing the web traffic and remained online after 10am on Monday.
The Amex site was back up and running later on Monday morning, with Amex confirming the technical difficulties were the result of the high demand.
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To access the American Express Pre-Sale for Taylor Swift | The Eras Tour, please use the links below.
Sydney: https://t.co/UShJlyxteF
Melbourne: https://t.co/1uVB6tgzTc
Pre-Sale starts 10am AEST Sydney and 2pm AEST Melbourne Mon 26 June and ends Wed 28 June, or until sold out.— Amex Australia (@AmexAU) June 25, 2023
Presale tickets for Frontier members will go on sale for the five shows across Melbourne and Sydney from Wednesday, with general ticket sales due to go live on Friday.
The packages available on Monday were being sold for $1,249.60 or $899.90.
Regular tickets for the Australian shows start at $79.90, but a spot in A Reserve will set fans back $379.90.
Swifties had already prepared themselves that the chance to get a ticket was going to be a battle.
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My friend at work is asking me when tickets for Taylor swift go on sale because she might go… girl be so serious right now, if you don’t know then you can’t go
— beks (@bekorourke) June 25, 2023
Last year, Ticketmaster’s site crashed in the US for Swift’s first tour in five years. Fans reported waiting for up to eight hours in online queues with Ticketmaster tweeting there had been “historically unprecedented demand”.
Amex had taken down a link to its in-house presale site on the website of its Australian homepage after the crash, but shortly after put it back up again.