Spotify expects to reach $100 billion in revenue in 10 years

The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 3, 2018. REUTERS/Brendan McDermid/File Photo

Register now for FREE unlimited access to

June 8 (Reuters) – Spotify Technology SA (SPOT.N) on Wednesday said it expects to reach $100 billion revenue annually in the next 10 years and promised high-margin returns from its costly expansion into podcasts and audiobooks.

The audio streaming company hosted its first investor day since going public in 2018, hoping to stoke Wall Street’s enthusiasm despite the slowing global economy.

To reach its ambitious goal, Spotify would need to make its revenue grow nearly 10-fold from 2021 revenue of $11.4 billion, and Chief Executive Daniel Ek also forecast gross margins to jump to 40% and operating margin to 20% in the same time.

Register now for FREE unlimited access to

Shares of the company rose 5% on Wednesday after losing 53% of its market value so far in 2022, worse than the 24% drop in the S&P 500 communication services sector index (.SPLRCL), which includes Spotify and other media and social network companies.

“We are performing much better than you probably suspect, roughly 28.5% (margins) which is a significant progress in reaching our 30% to 35% long-term goal,” Chief Executive Daniel Ek told investors.

One of the reasons for not reaching its long-term goals was its aggressive spending to build up its podcast and audiobooks platforms.

The company said it has committed more than $1 billion on podcasting and expects podcast revenue to increase materially this year from the $215 million (200 million euros) it made last year.

Ek expects the podcast business to have the potential to generate margins between 40% to 50% and audiobooks to also have margins over 40%.

He did not specify how long it would take for the company to hit those numbers.

Apart from music, podcasts and audiobooks, Spotify is also planning to enter new types of content over the next 10 years that would boost its average revenue per user, engineering manager Alexander Nordstrom said. He said Spotify was on track to hit its goal of 1 billion users by 2030.

While it has so far been a rough start to the year for streaming companies like Spotify and Netflix (NFLX.O), the Swedish company also faced a controversy over moderating of its popular Joe Rogan podcasts.

The service though continued to add users and paying subscribers in the first quarter, reporting monthly users of 422 million, ahead of the consensus estimate. read more

($1 = 0.9314 euros)

Register now for FREE unlimited access to

Reporting by Dawn Chmielewski in Los Angeles and Supantha Mukherjee in Stockholm; Editing by Leslie Adler and Lisa Shumaker

Our Standards: The Thomson Reuters Trust Principles.