That’s it for the fledging CNN+ streaming service, which launched less than a month ago on March 29, according to a report from Variety.
Shortly after the merger of Discovery and WarnerMedia cast doubt on the future of the struggling service, it seems like CNN’s digital outlet won’t be long for this world. This comes hot on the heels of the long in-development service struggling to find an audience, which was reported to be fewer than 10,000 paid users daily.
The news will reportedly be officially announced to staff later today, though there currently isn’t news about what will happen to the service’s content. Previously, it’s been floated that content from CNN+, which does not include a live feed of CNN, could be either packaged of folded into the steadily growing HBO Max streaming service, which is also owned by Warner Brothers Discovery. Given HBO Max is strong for movies, fiction series and reality shows, but a little lighter on “hard news” type documentaries, it seems like this might be a smart move for the company as they continue to restructure their approach to both streaming content in general, and CNN in particular.
More to come…
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