Plus, on another occasion, also on This Morning, he used an entire packet of butter to pan-fry a piece of chicken while Holly Willoughby and Philip Schofield looked on in shock.
The celebrity chef had been on the show to promote his latest book, Butter, which contains hundreds of recipes dedicated to its use as a central ingredient.
James says research shows that butter could prevent a heart attack and, now, in a bid to dispel the opinion that the topping is “bad”, he has been continuing to cover his dishes with generous portions of it.
He is so renowned for loving the ingredient that one Instagrammer, @kettlebelljohn joked of a dish he’d prepared: “Whatever it is, you can guarantee there is at least 10lb of butter in it!”
Meanwhile, the chef has previously spoken of feeling “infuriated” when people criticise his dishes, telling Press Association: “I went into the kitchen at six years old with a chef’s jacket and a dream [and] I really do care.”
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Viewers can catch James on his Saturday morning show on ITV at 9:25am.