“In fact, the only thing that she should be trademarking, she can trademark arrogant, entitled and preposterous because all those things are uniquely her.
“But this has been around for a while, but it is just so archetypal of her narcissism, just the idea that you can own a word.
“I do think we have now reached a point where you would think by now we would get used to it, [but] I never stop being surprised at how badly both of them messed up what could have been a really easy win for them.”
Dan agreed: “There is almost this gross commercialisation of everything they do, and why do they need to go down that path of being paid by Netflix and Spotify, they have the deal with the bank, it feels like it is never enough for them.”