Host Ant McPartlin told PA news agency: “We did worry that we were going to bankrupt ITV.
“I think ours [show] is different because the answer to every question is a number, and it’s very simple, and everyone can play along.”
Commenting on the ultimate top prize, he added: “What makes it different is it’s the world’s first limitless jackpot.
“That’s the selling point for us, and that’s what hooked us in, is the fact there’s no top prize, and if you played this game right, you could win millions upon millions of pounds.”
source: express.co.uk