Founder of Fatnosis Steve Miller admitted that he is against the idea of people being paid to lose weight, believing that it is in their own interest to shed some fat. A new app designed to help people go on a diet and improve their physical activity will be launched next year. To encourage people to ditch bad food and say fit, there will be a number of rewards for them such as discounts for gym passes, vouchers for clothes.
People who use the app need to prove that they have amassed enough points for increasing their step count and eating more fruit and veg.
But the diet guru is having none of all that and even though he believes that people will take to it due to what is at stake and do it seriously in the beginning, the effects will not last.
Mr Miller argued the effect will wear off eventually and people’s motivation inevitably starts to disappear as other schemes proved in the past.
He told GB News: “When we talk about motivation, this scheme, this kind of scheme has been done before.
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“There was an NHS Trust down in Kent that tried it and it was a complete mess, it was a complete failure and three-quarters of the people that signed up for it actually didn’t even complete it.
“And why have we always got to bribe people to take responsibility?
The Government made £3million of funds available for this new initiative which even Health Secretary Sajid Javid backs as he wants to see everyone get fit.
But Mr Miller described the project as ‘ridiculous’ saying that people like to play the victim instead of facing up to the problems and take responsibility for how little they exercise and their excessive junk food intake.
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“We got to get away from this victim culture and start developing and nurturing the culture that is much more about, if you’re fat, you take responsibility.”
He also rubbished suggestions that healthy food is more pricey than fast food.
He continued: “Marvin speaks a lot of sense actually but the one thing I disagree with him about is: ‘Oh parents can’t afford it. Healthy food is too expensive. Non-sense.
“The Institute of Economic Affair did a survey and they did it very well and it proved that healthy food is cheaper. We’ve never had so much education in this country in terms of knowing that. We all know that an apple is better than eating a chocolate bowl. We all know that. It’s not the food, it’s the mind. That might make me unpopular with a lot of people.”
A Health Survey from 2019 estimated that 28 percent of adults in England are obese and a further 36.2 percent were overweight.