Virgin Media makes a bold claim that Sky and BT users won't like one bit

“With the return of selected televised Premier League matches this season, it is more important than ever that football fans sign up for the right bundle to suit their matchday needs,” said David Bouchier, Chief TV & Entertainment Officer at Virgin Media, said.

“Once more, Virgin TV is top of the table when it comes to being the cheapest and most convenient place to watch all of next season’s action so come and join us for what is set to be another great year of live sport.”

Now, before you rush to sign up for Virgin’s services ahead of the Premier League starting this Friday it’s worth noting that both BT and Sky do have some new deals to take note of.

BT has launched a special offer that includes access to its Big Sports plan for just £1 per month for the first three months. This then jumps to £40 for the rest of the 24-month contract.