Twitter is getting rid of its disappearing posts feature called Fleets because not enough people used it, the company said Wednesday.
Similar to Snapchat and Instagram’s “story” features, Fleets allow users to create posts that appeared in a bar at the top of the Twitter timeline and were automatically deleted after 24 hours.
The feature, which was first introduced in November 2020, will be unavailable starting on Aug. 3, Twitter said.
“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” the company’s head of product, brand and video ads Ilya Brown said in a blog post. “But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”
Some photo editing tools that were available in Fleets, like text formatting options and GIF stickers, will be made available for regular tweets, according to Brown.
“If we’re not evolving our approach and winding down features every once in a while – we’re not taking big enough chances,” Brown added. “We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter.”