‘You’re on Mute’ and ‘Unprecedented’: The Words of the Year

“You’re on mute” was said on 1,000 percent more calls between executives and investors in 2020 compared with 2019.

The coronavirus pandemic gave 2020 a new dictionary, and seemingly overnight, corporate America began speaking with a new language. In calls between executives and investors, there was a choice set of words and phrases that were used to describe the … unprecedented moment we all found ourselves living through. These are some of the phrases whose use skyrocketed this year, based on more than 20,000 corporate presentations that we analyzed with Sentieo, a research firm. (Surprisingly, executives swore just as much as last year.)


“These are unprecedented times. A lot of our reopening is not just our decision. We’re not fully in control.” Christine McCarthy, C.F.O. of the Walt Disney Company Sept. 9


“We’ve never been in a more challenging environment.” Larry Culp Jr., C.E.O. of General Electric Oct. 28




“If a call in 2020 goes by without somebody saying, ‘You’re on mute,’ the year would not be complete.” Aman Bhutani, C.E.O. of GoDaddy Dec. 15


No change

“So the extension of the shelter-in-place — or frankly I would call it forcibly imprisoning people in their homes against all their constitutional rights — but that’s my opinion — and breaking people’s freedoms in ways that are horrible and wrong and not why people came to America or built this country. What the (expletive). Excuse me. It’s outrage. It’s an outrage.” Elon Musk, C.E.O. of Tesla April 29

Source: Sentieo • Figures are from transcripts of investor calls for all companies with a U.S. stock market listing. Prevalence is measured by the number of transcripts in which a phrase appears, not all individual mentions. Data as of Dec. 28. •  Illustration by The New York Times

source: nytimes.com