Fans include reality TV star Kylie Jenner, socialite Pippa Middleton and actress Lindsey Lohan, among many others, including Meghan Markle.
Keeping Up with the Kardashians star Kylie famously wore £30,000 worth of bracelets on her arm for just one red carpet appearance.
Now associated with celebrity and glamour, surprisingly the bracelet is modelled after chastity belts.
The original version of the bracelet was, instead of being slipped on and off, is fixed closely around the wrist with a screw, details of which were based on Cartier’s Santos watch.
Meant to be bought by couples for one another, reportedly Cartier enforced a rule meaning they could only be bought as gifts.
READ MORE: Meghan Markle ‘moved almost to tears’ in ‘presidential’ video – duchess’s ‘new look’