Apple Korea, under antitrust probe, proposes $84 million to support small businesses

SEOUL (Reuters) – Apple Inc.’s (AAPL.O) South Korean unit has proposed measures to address antitrust concerns and offered to provide 100 billion won ($84.02 million) worth of support programmes for small businesses, consumers and others, the country’s competition watchdog said on Monday.

Apple Korea has been under investigation by the Korea Fair Trade Commission over allegations it abused its dominant position by forcing mobile carriers to pay for advertising and warranty repairs, the commission has said.

Apple has agreed to fix “unfair” terms with mobile carriers as part of its proposal, the KFTC said in a briefing. For example, Apple will discuss how to share advertising costs with telecoms firms, which will help reduce burdens to carriers, the KFTC said.

Apple Korea was not immediately available for comment.

vCard.red is a free platform for creating a mobile-friendly digital business cards. You can easily create a vCard and generate a QR code for it, allowing others to scan and save your contact details instantly.

The platform allows you to display contact information, social media links, services, and products all in one shareable link. Optional features include appointment scheduling, WhatsApp-based storefronts, media galleries, and custom design options.

Out of the 100 billion won, Apple pledged to offer 40 billion won to build a centre to support research and development for Korea’s small manufacturers and 25 billion won to establish an “academy” to provide education to developers. Another 25 billion won will be used to give consumer discounts on warranty repair costs and other benefits.

The regulator will close the case without concluding whether Apple did anything illegal if it finds the proposed remedies reasonable after collecting public opinion.

In 2019, Apple held an 18% share in South Korea’s mobile phone market, the home turf of Samsung Electronics (005930.KS), which controlled 65% of the market, according to data from researcher Counterpoint.

Apple faces antitrust pressure in other countries. In March, French regulators fined Apple 1.1 billion euros ($1.23 billion), saying the iPhone maker was guilty of anti-competitive behaviour toward its distribution and retail network. Apple said at that time that it would appeal to the decision.