Liverpool chief executive Peter Moore – who masterminded their rise to become the world’s fourth most-valuable football brand – quits after three years leaving Billy Hogan, the man behind their Nike kit deal, to replace him
- Liverpool chief executive Peter Moore will leave his role at the end of August
- Moore is to step away from the club he supports after his deal wasn’t renewed
- Billy Hogan, the highly-regarded Chief Operating Officer, will replacement him
- Hogan was instrumental in securing Liverpool’s club record kit deal with Nike
Peter Moore, Liverpool’s Chief Executive, is to leave his position after the club chose not to renew his contract.
Moore will remain in situ until the end of August to assist the highly-regarded Billy Hogan, who has been promoted from Chief Operating Officer to Chief Executive, with his transition.
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Hogan has been instrumental in revamping Liverpool’s commercial department and has been responsible for bringing in a number of official partnerships, the highest profile being the new club record kit deal with Nike, which begins on Saturday.
Peter Moore, Liverpool’s Chief Executive, is to leave after the club chose not to renew his deal
Moore will be replaced by Billy Hogan, who was key in revamping Liverpool’s commercial side
‘Having been privileged to work at this club for over eight years, it is truly an honour to take up the role of chief executive officer and continue with the great work that has been done to date across the entire organisation,’ said Hogan. ‘I thank John (W Henry), Tom (Werner) and Mike (Gordon) for this opportunity to lead the business into the next phase of this exciting chapter.’
Fenway Sports Group, Liverpool’s owners, brought Hogan over from Boston in 2014 and he will take the reins from Moore, who was headhunted to replace Ian Ayre in 2017.
Moore, who previously held roles at Reebok, Sega and EA during his time working in the United States, made no secret of the fact he was a huge Liverpool fan and regularly let it be known that he had been appointed into his dream role.
But Moore will remain in situ until the end of August to assist the highly-regarded Hogan
The 65-year-old (left) previously held roles at Reebok, Sega and EA during his time in the US
He has thanked FSG for the opportunity but, privately, he will be hurt to be leaving Anfield.
He will return to the United States with his wife, Debbie.
‘To think we have won the UEFA Champions League, FIFA Club World Cup and now the Premier League title during my time here is way beyond my dreams,’ said Moore in a statement to Liverpool’s website. ‘It’s been a phenomenal achievement by the manager, players and staff. The team fully deserves the plaudits and recognition – and the memories I will cherish forever.’
But Moore departs after masterminding the club’s rise to becoming the world’s fourth most valuable football brand.
Moore masterminded the club’s rise to being the world’s fourth most valuable football brand
The recently crowned Premier League champions saw a rise in value of £64.3million over the last 12 months, according to Brand Finance – leaving them worth £1.143billion overall.
This upturn in off-field fortunes moved Liverpool behind Barcelona, Real Madrid and Manchester United in the rankings. The figures, however, also suggest that they are closing the gap on their Old Trafford rivals.
Real Madrid topped the list with an eye-watering value of £1.286bn, albeit a fall of £205m from last year.