The company has promised it will “continue to enhance functionality and overall integration of Netflix within its offering, beginning again with its UK operation”. There’s no word on what those future enhancements will be – sadly.
Announcing news of the partnership, Liberty Global CTO Enrique Rodriguez said: “We are excited to extend our partnership with Netflix and continue to provide the best of all worlds in content on a single, intuitive platform. Our customers are savvy.
“And with one voice control command, they can continue to directly access the programming they want on networks that deliver reliable, uninterrupted viewing. Netflix is a global leader in streaming content, and that’s precisely a partner we want for our customers.”
Rumours currently suggest Disney+ support might be coming exclusively to Sky Q when it launches in March, not TV V6 boxes which could place even more importance on this partnership for Virgin Media.