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The Januhairy campaign was launched last year by 22-year-old Laura Jackson to empower women to embrace their natural bodies while also raising money for charity.

The official Facebook page wrote on the first day of the month: “A very hairy new year to you all! Today marks the first day of Januhairy 2020 where women all over the world come together to drop our razors for the month of January.

“The focus may be on women, but this movement includes all genders and identities. Let’s educate one another on ALL experiences within this ‘prickly’ subject.

“Even if you are not personally joining in with Januhairy this year, I encourage you to talk about it with others; if we see the same things again and again, it becomes normal.”

source: express.co.uk