Tesla unveils first-ever electric pickup truck

FILE PHOTO: SpaceX owner and Tesla CEO Elon Musk arrives on the red carpet for the automobile awards “Das Goldene Lenkrad” (The golden steering wheel) given by a German newspaper in Berlin, Germany, November 12, 2019. REUTERS/Hannibal Hanschke/File Photo

(Reuters) – Tesla Inc (TSLA.O) unveiled on Thursday its first-ever pickup truck, a long-awaited expansion to its product line-up that poses a direct challenge to Detroit automakers.

At a launch event in Los Angeles, Tesla Chief Executive Elon Musk unveiled a truck that looked like a futuristic armored vehicle and which he claimed “won’t scratch”.

The truck marks the first foray by Tesla, whose Model 3 sedan is the world’s top-selling battery electric car, into pickup trucks, a market dominated by Ford Motor Co (F.N), General Motors Co (GM.N) and Fiat Chrysler Automobiles NV (FCHA.MI) (FCAU.N).

Reporting by Naomi Tajitsu; Editing by Edwina Gibbs

Our Standards:The Thomson Reuters Trust Principles.

source: reuters.com

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