Cadbury slammed for Ultimate Selection Box: ‘Who would pay £25 for the cardboard box?’

Cadbury chocolate is a huge part of Christmas for many as fans of the brand indulge in the confectionary. The company’s Christmas offering each year involves the Cadbury Ultimate Selection Box.

Inside you find:

Cadbury Dairy Milk 360g

Cadbury Dairy Milk Crunchie 200g

Cadbury Dairy Milk Tiffin 200g

Cadbury Dairy Milk Daim 120g

Cadbury Dairy Milk Fruit & Nut 110g

Dairy Milk Oreo Bar 120g

Dairy Milk Mint Oreo 120g

Cadbury Dairy Milk Whole Nut 120g

Cadbury Dairy Milk 45g

Cadbury Dairy Milk with Caramel 120g

Cadbury Dairy Milk Fruit & Nut 49g

Cadbury Dairy Milk Whole Nut 45g

Crunchie 40g

Cadbury Dairy Oreo 41g

Cadbury Dairy Milk Marvellous Creations 47g

Cadbury Flake 32g

Cadbury Double Decker 54.5g

Cadbury Star Bar 49g

Cadbury Twirl Bar 43g

Cadbury Wispa 36g

Cadbury Wispa Gold 48g

Cadbury Curly Wurly 26g

Cadbury Freddo 18g

Cadbury Freddo Caramel 19.5g

Cadbury Fudge 25g

Cadbury Chomp 23.5g

This is not the first time the company has been hit with similar complaints.

Last year the very same issue was raised with the same product.

The 2018 Ultimate Selection Box was 50 per cent more expensive to buy than the individual products it contained.

Last year’s box had the same number and selection of products and cost £50 from Cadbury Gifts direct, £5 more expensive than this year’s offering.

At the time, Britons took to Facebook to complain, the Mail Online reported.

One wrote: “You could get it all a lot cheaper probably half the price, so who would pay 25.00, for the cardboard box, as that’s what you are basically doing.”

Although, Cadbury released a statement, saying: “After popular demand, we have made a limited number of Cadbury Ultimate Selection Boxes, containing all the top Cadbury favorites.

“The smaller production run and increased packaging costs to withhold the considerable weight of the combined products has meant higher manufacturing costs, this is reflected in the price.”