Holly Willoughby, 38, took to the picture-sharing site and showcased her ensemble for the star-studded event, ahead of her attendance. The This Morning presenter looked very chic as squeezed her assets into a floor length red gown which showed off her cleavage. In view of her 5.8 million Instagram followers, she captioned the snap: “Tonight is one of those amazing nights where we celebrate the @prideofbritain… the only accessory needed is waterproof mascara… dress by @safiyaa_official shoes @sophiawebster jewellery by @boodlesjewellery.” Holly sported a stunning floor length gown which hugged her small curves in the tight-fitted number.
The striking red dress emulated the style of the 1980s cartoon character Jessica Rabbit.
Her attire featured a two-tone purple and red high sleeves which added a hint of eccentricity to her glamorous look.
Holly sported her blonde tresses in her signature bob style and added loose waves.
The This Morning presenter kept her make-up dramatic as she sported a smokey-eye and pink blush to highlight her cheeks.
She finished her look with a statement bold red lip to match her gown.
Holly certainly captured the attention of her fans, with many flocking to comment on her stunning outfit.
One person said: “Gorgeous as always.”
Another person commented: “Amazing dress and you look amazing,” while a third fan added: “Stunning.”
While a fourth person added: “Beautiful.”
Holly will be joined at the Pride of Britain Awards with a host of celebrity guests, which include Emily Atack, Carol Vorderman and Lucy Fallon.
The event held at the Grosvenor Hotel in London celebrates the accomplishments of remarkable people across the UK.