Former Manchester United commercial director Jamie Reigle has been announced as the new chief executive officer of Formula E.
The 42-year-old takes over from Alejandro Agag at the head of the all-electric championship with immediate effect.
Formula E founder Agag will move into the role of chairman as the Spaniard devotes more time to the pioneering new Extreme E series set to launch in 2021, highlighting the damaging effects of climate change.
Reigle spent 10 years at United overseeing the club’s global commercial operations, including their expansion into Asia, before joining the Los Angeles Rams NFL franchise.
The Canadian was executive vice-president of the Rams’ business operations but will now oversee the day-to-day management of Formula E as the sustainable series continues to expand.
The championship last week reported record audience figures and revenues after Season Five, with the latter increasing 50 per cent to more than €200million thanks to sponsorship growth.
Speaking about Reigle’s appointment, Agag said: “I’d like to take this opportunity to officially welcome Jamie to the Formula E family. Jamie’s wealth of experience working in sports properties across North America, Europe and Asia make him the best person for the job.
“With his addition to our existing executive team, we have an incredibly strong line-up to continue building and developing Formula E through our next growth cycle. I’ll be making the transition to Chairman and will work in tandem with Jamie to ensure that our vision and plans for the ABB FIA Formula E Championship are fulfilled.”
Reigle said: “I’m delighted and honoured to be charged with leading Formula E through its next phase of development.
“I’ve followed the championship from inception and admired the global sports platform Alejandro and his team have created in short order.
“I’m eager to plug in and work with Alejandro to continue to develop Formula E as the most exciting series in motorsport and a platform for the potential of the future of electric vehicles and sustainable mobility.”
Mercedes and Porsche are entering the championship ahead of Season Six which gets underway in Saudi Arabia later this year.
The German marques will join established manufacturers including Nissan, BMW, Jaguar and Audi.