Good Morning Britain was once again presented by Kate Garraway and Richard Madeley, who discussed a range of topical issues.
But viewers were incredibly distracted by Kate as she appeared to debut a new look with a change of hairstyle and clothing.
The mother-of-two’s blonde locks are usually in a sleek, down ‘do but today, she appeared to have added more texture and sported beach waves.
It wasn’t just her hair she’d changed as she opted for a more demure choice of outfit compared to the bright looks she usually appears in.
Sitting alongside Richard, Kate looked incredible in a white patterned top which was worn under a light pink blazer.
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Kate also shared a snap of her new hairstyle on Instagram ahead of the show.
She captioned the shot: “Trying out a new “do” on @gmb this morning. It’s called the #wigglewave & is an @amz_388 specialty! What do you think?”
Good Morning Britain viewers were quick to take to social media to comment on Kate’s change of appearance.
One fan shared: “Hair looks great, you look great and sun is shining. What more could I ask to start the day.”
“You look gorgeous as ever. Love the wave too,” another added.
“Personally, I feel a bit sorry for Meghan I think she’s stepped into a snake pit. Diana stepped into a snake pit.
“I think she’s going to have to learn pretty sharpish how to play the odds down there because it’s a rough old world in the Royal Family when you’re that high profile.”
But Richard admitted he thinks Meghan is settling into her role in the royal family and is hopeful for the future.
“It will get better for them,” he insisted.
Good Morning Britain airs weekdays on ITV at 6am.