Cruise passengers can combine a dream holiday with the chance to meet their music idols in a series of new routes planned by Norwegian Cruise Line. The firm’s 16 vessels will host exclusive songwriter cruises and the release of never before heard tracks as part of an exciting new free The Beat programme. Norwegian is also requesting artists develop specific created content – which can only be heard by ship passengers – as part of a series of initiatives on board. Their curated content will additionally form the brand’s global music library.
Multi-platinum recording artist and songwriter Andy Grammer, singer of Good to be Alive (Hallelujah), will host the first songwriters cruise.
Songwriters will be invited to sail on board the recently revitalised Norwegian Joy on a seven-day voyage to Alaska from Seattle.
They will then create tuneful content inspired by the world class destinations the ship stops off at.
It will also draw on the on shore experiences offered by the brand.
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Meg Lee, senior vice president and chief marketing officer for Norwegian Cruise Line, said: “We are dedicated to providing meaningful experiences to our guests and leveraging new and innovative ways to connect with them.
“Music is a universal way to engage with people, and the ‘Free the Beat’ program will allow us to enhance our storytelling with exclusive content created for us and inspired by the places we take our guests.
“We look forward to partnering with the best in the industry to grow our global library with music that aligns with our brand, connects guests to the nearly 300 destinations we visit and showcasing it around the globe.”
Andy Grammer, multi-platinum recording artist and songwriter, added: “The place that you’re in affects the art that comes out of you.
“In my career, I’ve been lucky enough to participate in writing trips around the world and can’t think of a cooler place than Alaska to feel inspired to create.
“I am thrilled to be a part of this amazing program with Norwegian Cruise Line and can’t wait to experience their first songwriters cruise to kickoff of their first-ever global music library.”
Meanwhile, Express.co.uk recently reported how cruise ship brand Royal Caribbean would be bringing the experience of TV show Dancing on Ice to the seas.
Dancing on Ice professional duo Alexandra Schauman and Lucasz Rozycki will take their skates on board Royal Caribbean ships.
The married couple, who both starred in the 2019 ITV series, will star on seven sailings on board Independence of the Seas, in news which is sure to delight cruise-bound TV fans.
A spokesperson for the rise firm told Express.co.uk they would be “wowing guests alongside Royal Caribbean’s extraordinary ice cast to perform in the current production of Strings.”
The show centres on the enchanting tale of a missing Stradivari violin, with the duo adding extra celebrity sparkle.