Reverend Bernice King, John Lewis and Andrew Young were all present on the pitch during the coin toss. The toss was conducted by Reverend King, youngest child of Martin Luther King Jr. In the US sporting event of the year the Los Angeles Rams are taking on the New England Patriots.
Atlanta, in Georgia, is hosting the contest.
Taking to Twitter Reverend King commented: “A significant moment.
“My mission is #JusticeForAll. Humanity is turning the tide and our efforts must include bridge builders, strategic negotiators and ambassadors.”
Atlanta born Reverend King, who was arrested several times for her activism, is CEO of the King Centre which promotes her father’s non-violent message.
Mr Lewis took part in the 1965 march from Selma to Montgomery, Alabama, demanding clearer voting rights for African Americans.
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During the march he suffered a fractured skull as Alabama state troops clashed with protestors.
Mr Lewis has served as a Democrat House of Representatives member since 1987.
They were joined by Mr Young, formerly a friend and political ally to Martin Luther King Jr.
He went on to serve as a US Congressman and American ambassador to the United Nations.
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Later Mr Young was elected Mayor of Atlanta, a position he held from 1982 to 1990.
Since 2016, the NFL has been contending with the ‘Take A Knee’ campaign, which has seen players dropping to one knee when the US national anthem is played before games to protest racial injustice.
The first player to do so was Colin Kaepernick from the San Francisco 49ers, who made the protest in 2016.
He became a free agent after the 2016-17 season, but is yet to sign for any rival team.