Snapchat’s animated dancing hot dog quickly proved popular when it was introduced last year. The breakdancing bockwurst in a bun transforms otherwise banal pictures and videos into mini masterpieces. The Snapchat dancing hot dog has since sprung to life billions of times on the platform.
However, the popular Snapchat filter has changed over the last couple of days, sparking concern on social media.
The hot dog now appears on a watery raft, seemingly inspecting an object under a sheet
@madisonvincentt tweeted: “@Snapchat why is the hot dog in the middle of the ocean?
“What is the thing covered with a white sheet? I need answers.”
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How to access the Snapchat hot dog:
To get the dancing hot dog, begin by opening the app and tap once anywhere on the screen.
A number of Snapchat filters will appear and users can scroll right until you find the hot dog.
The wiener can be resized by pinching it with two fingers, as you would with an emoji or text.
Once sized it to your satisfaction the dog will begin dance and the hot dog can now augment any picture or video you like.
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Unfortunately it is not clear what the dancing dog is doing – or why Snapchat have altered the popular feature.
One Reddit user says: “I know a guy who visited Snapchat HQ recently and he said it’s a very big thing but he can’t give any information out, Just keep checking on it for updates… Could be big!”
Snapchat reportedly wishes to distance itself from its social media rivals including Facebook ad Instagram, which were the focus negative coverage for their effect on seemingly undermining democracy and privacy invasion.
And maintaining that distinction will be a key part of the Snapchat’s message in 2019.
But Snapchat’s primary concern will be to raise revenue and head towards profitability.
2018 saw Snapchat haemorrhage losses of more than £790million ($1billion) on revenues of just £622milion ($791million) in the first three quarters.
Snapchat’s parent company Snap Inc aims to achieve this in two ways: persuading users to run Google Android software; and by introducing more “programmatic” advertising.
Although Snapchat was valued at valued at $33billion when brought to market in March 2017, the company is yet to record a single profitable quarter.