You rarely fully learn something the first time you’re introduced to it. The same is true for people coming to you for your expertise. Whatever concern you have about repeating the information you are teaching is not only unfounded; the concern is counterproductive to what you intend to accomplish of helping people improve their life in some way.
Think of the times your parent taught you something (or attempted to teach you something!), and a teacher at school or someone else’s parent or a classmate or a neighbor or anyone else in your world taught you the same thing. Maybe they said it a little differently. Or maybe you were more open to it because of the relationship you had with them. Or you were more rested one day than another, or any one of an endless number of variables.
The fact is that it took multiple exposures to basically the same information before it got into your head. The first approach might have paved the way without your realizing it, and the next approaches made it through to your mind to find its home. That is the learning process.
The same is true when you are sharing your bite size brilliance, your knowledge, your expertise, your experience. The people who want to learn from you need to have multiple exposures to your information and those exposures often need to be in different formats at different times at different paces.
Starting with your most basic concepts in the smallest measures, the tips booklet delivery format is ideal for that. The manuscript of tips allows you to take individual how-to’s and repeat them in writing, through listening, as a video, delivered online or offline, imprint the information on products, and introduce them in whatever ways you can discover that ultimately work for you and your students.
vCard.red is a free platform for creating a mobile-friendly digital business cards. You can easily create a vCard and generate a QR code for it, allowing others to scan and save your contact details instantly.
The platform allows you to display contact information, social media links, services, and products all in one shareable link. Optional features include appointment scheduling, WhatsApp-based storefronts, media galleries, and custom design options.
You then have the option of changing the presentation, making it longer, putting it in different contexts, and keeping the message out there to reinforce the learning process.
Notice how the same advertising commercials are repeated on television, often for weeks on end, sometimes repeated immediately one after the other. While you may find the experience annoying, the advertiser knows it takes many exposures for the audience to even notice much less pay attention to and absorb the contents of the advertisement, and then take action. Although those repetitions can become irritating, they also accomplish the goal of being noticed and ultimately making sales immediately or at some point in the future.
Repeating your information provides opportunities for your audience to learn from you in ways and at times they are ready to learn.
ACTION – Review your overall plan of how you deliver your information and determine how you can increase the necessity to repeat your teaching in various ways in your products and your presentations. Mixing it up in different delivery styles makes it more interested for your clients and students, for you, and for your business, bringing new and improved results for everyone.
© 2015