Snapchat’s new dog lenses
YouTube/Snap/Screenshot by CNET
Riley tests out one of Snapchat’s new lenses made specially for dogs.
Lindsay Taggart/Snapchat
Think of it as our belated Christmas present to you… the latest in Snapchat filter news for your pets.
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This week the popular social network introduced lenses specifically for your pooch. Dog Lenses come on the heels of October’s release of Cat Lenses. They launched just ahead of Christmas with some reindeer filters, among others like a pizza face and glasses.
People have long used Snapchat lenses, which add animations to selfies, on their dogs, but the human-oriented filters haven’t always worked right, algorithmically speaking. Now, when you see “try it with a pet,” the lens should work perfectly, ie, that animated butterfly should land exactly on Fido’s nose.
Tapping pet lovers is probably a smart move for Snapchat, which has a shrinking user base. In October, Snapchat owner Snap said 186 million users logged into the ephemeral messaging app daily in the third quarter, down from 188 million users in the previous quarter. It was the second quarter in a row that Snapchat had seen a drop in the number of daily active users.
Snap didn’t immediately respond to a request for more information and comment about Dog Lenses.