The Euro chief addressed the world’s media with an arch of red lipstick under his left eye as he gave his backing to Theresa May’s Brexit deal.
The Italian was making a dramatic public gesture supporting the end of domestic violence.
He was following the lead of famous footballers such as Cristiano Ronaldo in backing an Italian anti-violence campaign.
Mr Tajani referred to domestic violence during the summit, saying: “It is not normal that it is normal.”
He later tweeted: “Violence against women is unacceptable. I learned this from my mother and I’m teaching it to my children.”
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Footballers from top Italian clubs sported red lipstick marks on their cheeks in games over the weekend in support of an Italian campaign to fight violence against women which uses the hashtag unrossoallaviolenza – meaning a red card to violence.
Mr Tajani said the European Parliament would be lit up orange for Sunday’s International Day for the Elimination of Violence Against Women, which marks the start of a 16-day campaign.
He said: “Nobody can try to impose themselves with violence or through violence. Notably against women.”
The campaign backed by Tajani was set up by the Italian humanitarian organisation WeWorld Onlus, the players’ association and the Lega Serie A – Italy’s top football league.
United Nations data suggests a third of women worldwide have suffered sexual or physical violence, and one in 10 girls have been raped or sexually assaulted.
Only eight out of 31 European countries surveyed by Amnesty International define rape as sex without consent, the group said on Saturday, urging other nations to overhaul “outdated” laws that let rapists off the hook and perpetuate victim-blaming.
During the press conference in Brussels today, after the EU’s 27 remaining member states passed the UK’s withdrawal agreement, Mr Tajani said: “Today is not a good day.”
Asked what would happen if UK parliament rejects deal: “It’s impossible to re-open the text.”
He said the European Parliament will vote on the treaty again in February or March. He hinted the treaty could be tweaked, but said: “Changes cannot be made without the due involvement of the European Parliament.”