The 37-year-old ITV favourite has temporarily given up her post on This Morning to join Declan Donnelly, 43, in the jungle to stand in for Ant McPartlin, 42, on I’m A Celebrity… Get Me Out Of Here! 2018.
Ahead of her departure for Australia, Holly Willoughby took some time to hang out with her mum at London hotspot Annabel’s.
The lookalike pair could be seen smiling for a sweet selfie as they posed together inside the lavish restaurant, the presenter dressed in a white long-sleeved top and a pinafore dress.
She wore her famous golden locks in gentle waves and opted for a natural, dewy make-up look.
Holly completed the ensemble with a slick of fuchsia pink lipstick to plump her pout.
Her mum Linda, meanwhile, wore a similar shade, her own blonde tresses styled into a cropped bob like her famous daughter’s.
She wore a chic floral patterned top as she beamed for the camera.
“On the day the @spicegirls announce a new tour… I took my mum out for lunch,” Holly told her 4.3 million Instagram followers.
“Mamma I love you. Beautiful @annabelsmayfair as our backdrop,” she added.
Her fans went wild over their likeness, flooding to the comments section to share their reactions.
“You mum is so beautiful and you are so like her. Both beautiful,” one gushed, while another said: “She could be your sister.”
“It’s insane to know your mum is 70, she barely looks like she’s in her 50s,” a third chipped in.
A fourth added: “Beautiful, you look like your mum.”
Linda and Holly’s father Brian will reportedly accompany her to Australia when she flies out for the five-week stint presenting I’m A Celebrity.
According to The Sun, they will be helping to take care to take care of her three children, with Holly’s husband Dan Baldwin also joining them when they relocate.
I’M A CELEBRITY 2018: HOLLY WILLOUGHBY’S GRUELLING ITV SCHEDULE REVEALED
While she’s gone, Rochelle Humes, 29, is filling in alongside co-host Phillip Schofield, 56, on This Morning.
Holly was scooped up by ITV to take Ant’s place on I’m A Celebrity after he pulled out of all upcoming TV commitments following his drink-driving conviction in April.
The Geordie favourite, who has presenter the show with his longtime sidekick Dec since it first aired in 2002, was involved in a three-car collision and subsequently pleaded guilty to drink-driving.
He was banned from driving for 20 months and issued an £86,000 fine.
Ant has since stepped away from the public eye and withdrawn from TV work, also returning to rehab.
I’m A Celebrity… Get Me Out Of Here! 2018 starts Sunday November 18 at 9pm on ITV.