Last month a test trailer for the movie was removed from the video platform after being deemed “inappropriate”.
YouTube confirmed in a statement: “We value diversity and respect for others, and we strive to avoid offending or shocking users with ads, websites, or apps that are inappropriate for our ad network.”
It was a fairly standard jump-scare surprise-scream videos but it still caused quite the stir – and now Hardy has said the minor furore was something of a “badge of honour”.
“It’s a really nice, unexpected part of the promotion of this movie,” he told ScreenRant.
“I mean, you can’t plan that sort of thing.”
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He added: “At the same time, I didn’t want to upset anyone. And if people genuinely were having a bad time watching the trailer, I mean, then I wouldn’t want to offend them.
“So, maybe it should have been taken down. But, yeah, it’s a certain badge of honour.”
Unfortunately few critics have agreed with the idea that the film itself is scary.
The horror – part of the Conjuring franchise – has amassed a mere 32% score on Rotten Tomatoes.
The consensus reads: “ The Nun boasts strong performances, spooky atmospherics, and a couple decent set-pieces, but its sins include inconsistent logic and narrative slackness.”
Variety wrote: “There is rarely any sense that anyone involved with The Nun takes anything here too seriously, and audiences are advised to respond in kind.”
San Francisco Chronicle agreed: “The dazzling effects can’t mask a slow narrative.
“Also, creaky floors, jump scares – and just about every horror cliche we can think of – can only take the movie so far.”
New York Observer gave a lowly one-out-of-four rating, saying: “Do any of these various jump scares ever register? Not really.
“For that to happen, the movie would have to have built up tension and suspense, which I guess it figures it isn’t required to do.”
The Nun is out now.