Link baiting is an online marketing technique which is regarded as both art and science. It is the process of naturally gaining positive reception to any form of content which can be mastered through experience, data and content practices.
Guest blogging is a process where corporates can share their expertise by using other high-traffic channels (authority blogs, content) to draw more potential customers to their business. This helps your site improve its rankings. By providing value to their community, you can then easily come up with the volume of link opportunities, as you get to scale your process by making your brand more known and be able to build rapport with the people who have shared, liked and interacted with you through the content.
Here are many approaches to acquisiting natural editorial links. Link baiting is a kind of creative link building strategies. The strategy is about inviting / hiring authority guest bloggers in your industry to contribute content to your site to attract and build more naturally earned links. This technique is so powerful, since inviting guest authors to publish content to your site can benefit you in so many ways, such as:
- Expanding your network / connection through the comments and social considerations of the guest authors.
- Building strong online brand presence through associating with known authors.
- Getting continual traffic through referral links and when your guest contribution started to get ranked on search engines.
- Getting readership and followers from their blogs.
- Improving your site's trust signals.
But best of all; the strategy can attract and generate links to your site naturally- since the contributed content will have better social spread that means higher content visibility and more opportunity for linking. And secondly, most active bloggers link back and reference their own work-whether it's published on their blog or on other websites. So the probability of getting a link to their guest entries is very high.
So, basically through this process your guest authors will build links for you. There are factors that will make it easier for you to invite and get authority contributors:
- Your High SEO value-like high Page Rank.
- Your relationship with bloggers and your better social presence; will increase the probability of getting approved from them.
- Your Blog's target audience, number of traffic and social followers.
- And lastly your budget.
These are necessary approaches that you can utilize to increase the response and approval rates when inviting guest bloggers to your site.