In a humorous exchange Marvel Studios’ official Twitter account announced today that “Avengers: Infinity War” would be moved up from its original May 4 release date, to April 27. A whole week earlier!
‘Black Panther’ and its unprecedented success
Trust me, Marvel is over the moon ecstatic at the success of “Black Panther” — as of today it’s earned $750+ million dollars at the worldwide box office after just about two weeks in release, making it one of the top gross Marvel Cinematic Universe films ever produced.
I don’t think Marvel or Disney were counting on “Black Panther” to take on such a life of its own. Right now it’s pacing to be the highest grossing Marvel film (and superhero film) in the US ever. And as happy as Disney is, they do *not* want a film that has literally all of its biggest franchise characters (including Black Panther characters) to make less money than Black Panther.
Disney knows that even though Black Panther, Okoye, M’Baku and other characters from the movie will appear in infinity War, they’re going to be extremely hard pressed to get black grandmas, like my mom, to go see an Avengers movie in the theater. The last film she saw in a theater was “The Passion of the Christ” in 2004! Yet here she was going to see a superhero movie, less than two months after having her toes amputated from her left foot.
Watch this: How to watch every Marvel movie in the correct order
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So if Disney thinks that everyone who saw “Black Panther” in theaters will also come out for “Avengers: Infinity War,” because T’Challa and Co. are in it, think again. My mom and many others like her will wait for video.
And while not as many old black people will come out for the film, there will be many others (myself included) who will see it five, six, seven eight times in that period. Giving it a chance to pace ahead of Black Panther’s three week total. Moving the movie up a week is a shrewd move for Marvel Studios and Disney that will give it three weeks of virtually zero competition.
Which brings me to…
Deadpool and Han Solo
“Deadpool 2” will be huge. The first movie made just over $363M in its initial release in the US, and the sequel opens May 18, two weeks after Infinity War’s original release date. Two weeks is a lot of time for a big tentpole movie to make money, but it’s not enough time. One of the reasons “Black Panther” is breaking records left and right is a lack of competition. “Infinity War” will have no such luxury.
In fact, with “Solo: A Star Wars Story” coming Memorial Day weekend on May 24, giving the Avengers property another week in theaters starts to make a ton of sense. With Disney as the parent company of both Lucasfilm (owner of Star Wars movies) and Marvel Studios, it’s easy to see why pushing Avengers forward a week is good for business.
US audiences don’t want spoilers!
We’ve been waiting for this movie for six years. I’ve been waiting for this movie my entire life! Or at least since I first read The Infinity Gauntlet in high School.
And the worst thing about being a Marvel Studios fan what lives in the US is that the movies launch (in what feels like) every other country before they get to me. Sometimes a week or so before. So not only do I have to deal with the painful jealousy of other people getting to see my baby before I do, but I want to go into this movie as cold as possible.
For me, the less I know, the more I enjoy twists and turns, and I’m sure I’m not the only one who feels this way.
“Avengers: Infinity War” is the beginning of the culmination of the MCU as we’ve known it since 2008. My guess is that Marvel knows how much it would suck (and how much its US fan base would complain) if huge spoilers got out online.
“Infinity War” now opens April 27 worldwide, so don’t worry, you still have time to catch up if you’ve missed any films.
