Why do firms like Uber and Citymapper keep reinventing buses?

Citymapper's new London bus

Shaking up London transport

Citymapper

This week, travel app Citymapper is launching a new service to Londoners. They will soon be able to use the app to book seats on the company’s new eight-seater “Smart Ride” minibuses – a cross between a bus and a taxi. Meanwhile, Uber has rolled out a new scheme in the US that asks people willing to carpool to wait at designated locations – serving as bus stops, essentially.

These are the latest in a steady stream of pilot services launched by tech companies seeking to disrupt the way we travel around cities. …

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