Google Chrome will block all spam-like advertisements from tomorrow, it has confirmed.
The web browser confirmed its no-nonsense policy to eradicate annoying advertisements last month, however, it has now revealed when users can expect to see the changes.
The latest update should bring an end to spammy online adverts, as well as noisy autoplay videos, from tomorrow.
Vice President of Chrome, Rahul Roy-Chowdhury said: “Your feedback has always played a critical part in the development of Chrome.
“This feedback has shown that a big source of frustration is annoying ads: video ads that play at full blast or giant pop-ups where you can’t seem to find the exit icon.
“These ads are designed to be disruptive and often stand in the way of people using their browsers for their intended purpose – connecting them to content and information.
“It’s clear that annoying ads degrade what we all love about the web.
“That’s why starting on February 15, Chrome will stop showing all ads on sites that repeatedly display these most disruptive ads after they’ve been flagged.”
The all-new improved pop-up blocker will halt any advertisements which use links disguised as play buttons, other site controls, or transparent overlays to launch new tabs or windows.
Chrome is using the Better Ads Standards from the Coalition for Better Ads, an industry group dedicated to improving the experience of the ads on the web.
Some of the websites affected by this change could also contain Google ads, Mr Roy-Chowdhury confirmed.
He added, “To us, your experience on the web is a higher priority than the money that these annoying ads may generate – even for us.”
Earlier this year, Google added the ability to permanently mute the audio from autoplay videos on websites – forever.
In previous versions of Chrome, users would have to right-click on the tab for the site and hit Mute Tab in the menu.
That would silence any unwanted audio from that webpage, but the effect would be undone as soon as you navigated to another section of the site.
With the new update, Chrome offers a Mute Site option.
This will permanently kill any audio from autoplay videos or overly elaborate banner ads.
Google hopes these improvements will stop people turning to adblockers.
Rahul Roy-Chowdhury said: “We’ve already seen more and more people express their discontent with annoying ads by installing ad blockers, but blocking all ads can hurt sites or advertisers who aren’t doing anything disruptive.
“By focusing on filtering out disruptive ad experiences, we can help keep the entire ecosystem of the web healthy, and give people a significantly better user experience than they have today.
“We believe these changes will not only make Chrome better for you, but also improve the web for everyone.
“The web is a vital part of our day-to-day. And as new technologies push the web forward, we’ll continue working to build a better, more vibrant ecosystem dedicated to bringing you only the best experiences.”