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Is the science behind skincare vacuous and deserving of criticism? Are women who take an interest in it falling for unfounded claims?
Last week, online magazine The Outline generated a flurry of responses and disgruntled social media posts with its article “The Skincare Con”. It essentially answered yes to those questions, by decrying a recent reinvigoration of this part of the cosmetic industry as founded on little more than bad science, capitalism and status anxiety.

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The piece argued that skincare has increasingly become the “thinking woman’s quest”, founded on …