If you thought all TVs looked the same, think again.
LG has just revealed a new prototype ahead of the CES 2018 technology show and it’s like nothing anyone has seen before.
This latest 65-inch telly has the ability to roll up like a sheet of paper – meaning it can easily disappear inside a small box positioned beneath the set.
Incredibly, LG says this new TV even features OLED 4K technology which will allow consumers to watch content in this ultimate high definition format.
There’s currently no word on when this television will go on sale or how much it will cost but LG may reveal more during this week’s show.
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Although this rollable model is just a concept, LG has given a glimpse of one telly that will be arriving in stores later this year.
This all-new TV is the world’s first 88-inch 8K OLED display.
4K is currently the format which many consumers have opted for but 8K takes the picture quality to a whole new level.
In fact, LG says its latest television offers a resolution with 33 million pixels – that’s 16 times more than Full HD and four times more than new Ultra HD sets.
This expansion of its OLED product portfolio reflects LG Display’s commitment to lead the high-end premium TV market.
“The successful development of the world’s first 8K OLED display is a milestone for the 8K era and underscores the exciting potential of OLED,” said In-Byung Kang, Executive Vice President and Chief Technology Officer at LG Display.
“OLED is clearly a next-generation technology leader and for this reason, LG Display is accelerating its research and development into OLED so that we can provide differentiated products to customers and markets.”
CES 2018 begins this week with all the big tech firms expected to launch an array of new devices.
Samsung, Sony, Panasonic and LG all have major events scheduled over next few days and Express.co.uk will bring you all the news from Las Vegas live as it happens.