Ferrari chief Sergio Marchionne has threatened to pull his team out of F1 due to engine rule changes proposed by Liberty Media.
And he’s come in for plenty of flak for that warning, with pundits suggesting Ferrari needs the sport as much as it needs them.
Brundle has now added to that chorus, suggesting that competing in F1 is best for the Italian constructors’ brand and hopes of being successful.
“I think they’re bluffing,” Brundle told Sky Sports‘ F1 Christmas Special.
“For example, where would Ferrari go?
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“Go and get their backsides handed to them on a plate by Mahindra in Formula E?
“They are already in Le Mans, they won the GT world championship – nobody knows about that.
“They do no advertising around the world, not a penny, because Formula 1 does it for them. So I believe Liberty have to be super tough.”
Ferrari will compete in the 2018 campaign with Sebastian Vettel and Kimi Raikkonen staying on as their drivers.
They’ll be hoping to get their F1 title challenge off to the best possible start when it kicks off at next March’s Australian Grand Prix.