That’s what many critics are saying, and it’s bad news for Netflix – as it’s a rare foray for them into blockbuster film-making, with Will Smith their big star.
Unfortunately Bright, the title in question, seems to be a complete turkey.
On Rotten Tomatoes it is far from the lowest mainstream score of 2017; currently sitting at 28% (The Emoji Movie, conversely, is on 9%; Fifty Shades Darker on 10%) – but that hasn’t stopped some critics lambasting it.
Vanity Fair’s Jordan Hoffman called it “an absolute wreck”, while IndieWire said: “At least The Emoji Movie owned up to the fact that it was just putting s**t on screen; at least The Emoji Movie had the courtesy to dress it up in a bowtie.”
“Bright takes a bunch of gobbledygook from The Lord of the Rings, liquefies it in a blender and pours it liberally over the same ‘corrupt cop comes to a moral crossroads’ blueprint that Ayer has been copying since Training Day’,” ranted The Wrap.
Los Angeles Times said: “Ultimately, the biggest problem with Bright is that it squeezes nudity, profanity and blood into the kind of dopey adventure that should be aimed more at adolescents – right down to its simplistic lessons about tolerance.”
“Bright never convinces you that it has thought through the rules of its alternate reality, with the result that you can’t suspend disbelief, and it isn’t a reality,” The Telegraph concurred.
In a particularly damning verdict, Collider said: “In the end, it’s probably a blessing for Bright that it ended up on Netflix, where it can sit in a queue for as long as the audience wants. It’s the opposite of must-see.”
And News.com.au said: “While we should all know better than to expect much from director David Ayer, he, usually, does decent action. In Bright, it’s mind-numbingly dull – some stabby, stabby over here, some bang, bang over there. Oops, you’re dead.”
It’s not all bad, though: Variety said in a positive write-up that “this ambitious, yet astonishingly well-executed Netflix tentpole directly benefits from the way Ayer’s gritty, streetwise sensibility grounds Landis’ gift for creating an elaborate comic-book mythology.”
Bright is out on Netflix on December 22.