West Brom’s ambitious Chinese owners are looking to name someone who can safeguard their £170m summer investment and build for the future and Allardyce, who has been out of work since keeping Crystal Palace in the top flight last season, could be just the man.
The 63-year-old looked set to go to Everton but pulled out of the running because he did not feel their heart was set on him.
Now West Brom, who sacked Tony Pulis yesterday after three years at the helm, are on the lookout for someone with proven Premier League experience.
And Allardyce ticks all the boxes having managed a record six clubs in the top flight – Bolton, Blackburn, Sunderland, Newcastle, Palace and West Ham.
Northern Ireland manager Michael O’Neill also emerged as one of the early front runners but he is not thought to be one that appeals to the Hawthorns hierarchy.
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While Albion pulled the plug on Pulis just 48 hours after the 4-0 home defeat against Chelsea, there is not a massive list of stand-out candidates.
Former West Ham manager Slaven Bilic and ex-Everton boss Ronald Koeman would be interested but have just lost their jobs for the self-same reason as Pulis got the chop.
Former Crystal Palace boss Alan Pardew is also a name who could be in the frame.
Pulis’ assistant Gary Megson will take care of first-team duties until a successor is found.
West Brom have been on a horror run which has seen them get just two wins from the last 21 in the league.
Chinese owner Guochuan Lai was at the Chelsea game and decided it was time to part company with Pulis who is believed to have picked up a £2million golden handshake.