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It turns out that a week is a long time in international health leadership. At a conference on non-communicable diseases, Tedros Adhanom Ghebreyesus, director general of the World Health Organization, named Zimbabwe’s president Robert Mugabe as the WHO’s latest “goodwill ambassador“.
Following international uproar, the accolade – granted to promote the tackling of non-communicable diseases (NCDs) in Africa – was revoked five days later. The debacle showed both misguided good intention and the importance of internal communication.
Tedros, the first non-medic and African to hold the WHO’s top job, is generally well-regarded. Elected in May, he has a strong
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