Why most iPhone X pre-orders will end in disappointment

iPhone X will be available to pre-order next week.

will open-up pre-orders for the hotly-anticipated smartphone on Friday October 27th, with the handset shipping and available to buy in-store on Friday November 3rd 2017.

The iPhone X, pronounced “iPhone ten”, was announced back in September alongside the .

Pundits have predicted staggering demand for the new handset, with some forecasting demand reminiscent of that seen for the iPhone 6 and 6 Plus back in 2014, when Apple finally launched smartphones with larger displays.

If that’s true, there’s likely going to be a lot of disappointed people on October 27th.

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Apple sold more than four million iPhone 6 and iPhone 6 Plus smartphones within the first 24 hours of pre-orders becoming available.

In total, the company sold 10 million units in the first weekend of availability – a record it surpassed the following year.

Unfortunately, rumours from the supply chain point to Apple only having 2-3 million units ready for the launch on November 3rd.

That figure comes courtesy of technology analyst Ming-Chi Kuo, who has an extraordinarily strong track record when it comes to supply chain rumours.

Customers looking to get their hands on the next-generation iPhone on launch day will need to act fast on October 27th since it’s extremely likely the Apple Store will run out of stock within minutes of the pre-orders going live.

If Apple follows its usual timeline (and there’s no reason to believe it won’t this time around) then pre-orders will be available from 8:01am in the UK and Ireland.

Those abroad should check the Apple Store at 12:01am US Pacific Time, US Central Time 2:01am, Canada (Toronto) 3:01am, Central European Time 9:01am, Australia 3:01pm, and Japan (Tokyo) 4:01pm.

Customers can place a pre-order for the new iPhone models via the Apple Store website, or within the iOS app.

If you do miss-out on October 27th, there is some good news.

KGI Securities analyst Ming-Chi Kuo believes Apple is able to dramatically increase production across November, which should result in an improved iPhone X output soon after release day.

Kuo forecasts sales of 25-30 million units during the fourth financial quarter, which includes the crucial holiday shopping season.

In the first quarter of 2018, KGI believes shipments could increase by as much as 50 per cent – suggesting this is when Apple will be able to fulfil most customers’ iPhone X orders.


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