Hamilton has multiple projects outside F1 including a recently announced retail motorbike, a fashion label and an album of his own music.
The Brit spends extra time travelling to fulfil all his off-track commitments and was recently criticised for missing a London Live F1 event to rest instead ahead of the British Grand Prix.
But Wolff insists none of that criticism came from within the team and they are happy to let Lewis be Lewis.
“The more you try to limit him – put him in a box – the more detrimental it will be for his performance,” Wolff told the Telegraph.
“The old mentality of ‘A racing driver has to be like this or like that’ is invalid for Lewis.”

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He added: “Lewis is a very talented racing driver – probably the best [in the sport] at this moment in time.
“You have to accept that all of us pretty much know what’s good and bad for us, and then leave him to adjust his life accordingly so that he performs best and we perform best.
“Lewis is a great personality in Formula 1.
“The kind of deal we have is that he drives the race very fast.
“And we provide the framework that enables him to do so. And it’s a win-win situation.”
Hamilton currently leads the F1 World Drivers’ Championship by 34 points and is five races away from securing his fourth title just 12 months after missing out at the hands of team-mate Nico Rosberg.
And Rosberg will be on hand to watch Hamilton’s progress at the Japanese Grand Prix this weekend as he joins the Sky Sports F1 team.
“Since my retirement last year I have only attended a few Grands Prix so I am pleased to return to the fold,” Rosberg said.
“In 2016 I had a great win at this track, so I am looking forward to share my insights and memories of Suzuka. I love this race track and the fans are also amazing.
“It will be great to have the opportunity to thank the Japanese fans for their wonderful support over the years.”