A slew of major albums were released last Friday, September 29, and early forecasts suggest Twain’s comeback album Now will comfortably win.
Despite mixed reviews, the collection – which came with the single Life’s About To Get Good – should sell between 120-130,000 copies, according to Headline Planet.
Its streaming performance is expected to be very low, and will likely only add a small amount to its total – but with pure digital and physical sales that high, it matters very little.
Below her, other artists are struggling – although Demi Lovato is putting in a good performance with her newest record Tell Me You Love Me, which is set to defeat her former Disney stablemate Miley Cyrus.
Lovato’s record is expected to sell between 45-55,000 copies, and its streaming (where 1500 track streams equals one sale) and individual track sales (where ten individual track sales equals one overall album sale) could bolster it to a total as high as 78,000 copies by the end of the week.
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For comparison, that’s down on the 77,000 sales and 98,000 total units sold by her previous album Confident in 2015, but it’s a very minor downturn compared to Cyrus.
The former Hannah Montana star’s new collection Younger Now is set to flog between 30-40,000 copies, with individual tracks and streams set to lift it to somewhere in the region of 40-55,000 copies.
That’s a long way down on the 270,000 sales achieved by her previous album Bangerz back in 2013 – but luckily she’ll be performing on The Tonight Show with Jimmy Fallon every night this week in a bid to improve performance.
On the US iTunes chart, Lovato has easily outpaced both Cyrus and Twain, although all three have been eclipsed by Imagine Dragons’ Evolve over the weekend.
Meanwhile in the UK it’s better news for Cyrus: she has the edge on iTunes over both Twain and Lovato.
However the overall British midweek sales and streaming data won’t be revealed until later today.