In 2014, Levi Strauss CEO Chip Bergh said you really shouldn’t wash your jeans. He recommended just cleaning any dirty spots with a sponge or toothbrush and a little detergent. Then, let your jeans air dry instead of popping them in the dryer.
If you do choose to wash them on a regular basis, zip the zipper, wash them with like colors and let them air dry.
