The child is seen later in the movie uttering the famous phrase, “You’ll float too”.
And now, in a new promo video from a US cinema, he’s seen saying it again – while delivering an unsettling PSA.
“If you talk or text at the Alamo Drafthouse Cinema, you’ll float too,” he says, over music-box music.
He repeats the latter phrase several times, sounding more and more sinister each time, before before a fancy-dress Pennywise appears on screen with a creepy smile.
Georgie actor Jackson Robert Scott appeared in full costume for the clip, complete with yellow raincoat and red balloon.
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The Alamo Drafthouse is used to hitting headlines by now: it’s the cinema chain behind the women-only screenings of Wonder Woman and clown-only showings of It earlier this yeear.
It did phenomenally well at the box office over the weekend – amassing over $180 million worldwide.
That’s a record high for a horror movie, and substantially better than another Stephen King adaptation – Dark Tower – which launched earlier in the summer.