Importance Score: 65 / 100 š“
Applebee’s and IHOP to Implement AI-Driven Personalization
Applebeeās and IHOP are preparing to introduce an AI-powered “personalization engine” designed to offer suggestions and tailored offers at their restaurants. The initiative, as reported by The Wall Street Journal, aims to utilize prior purchasing behaviorāor data from comparable customersāto generate relevant recommendations. This strategic use of AI in restaurants aims to enhance the customer experience.
Enhancing Customer Loyalty Through AI
Justin Skelton, Chief Information Officer of Dine Brands, the parent company of both restaurant chains, explained to the Journal that the AI personalization system seeks to foster greater customer loyalty and promote upselling opportunities. IHOP already possesses some insight into customer preferences through its existing rewards program, which will be leveraged within the new system. The introduction of restaurant AI is set to redefine customer interaction.
Expanding AI Applications for Staff
Dine Brands is also evaluating the deployment of AI tools to support staff members. According to the Journal, the company is exploring AI-driven cameras capable of identifying tables requiring cleaning. In addition, they are currently testing an AI application intended for manager use. This further investment in restaurant technology highlights Dine Brands’ commitment to leveraging AI for both customer and operational benefits.
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