Major UK hotel chain ditches some of its free activities for guests

Importance Score: 50 / 100 🔵

Warner Hotels Faces Customer Ire Over New Activity Fees

Warner Hotels, a prominent hotel group boasting 16 adults-only locations throughout the United Kingdom, has drawn criticism from patrons after implementing fresh charges for pursuits previously offered at no cost. These new fees impact activities like archery, crossbow instruction, and axe throwing, potentially affecting the hotel’s appeal as a vacation destination.

Details of the New Charges

The brand now levies fees for activities such as:

  • Archery
  • Crossbow
  • Axe throwing

These pursuits now incur a cost of £8.50 per person at the majority of the brand’s hotels and £9.50 at its more luxurious Reserve properties. This decision has sparked disapproval from some guests, as highlighted in recent reviews.

Customer Feedback and Reviews

Several patrons have voiced their discontent regarding the newly introduced charges in evaluations of their experiences at Warner establishments. Here’s a glimpse into what customers are saying:

  • One reviewer on Trustpilot, identified as ‘Andrea Mck,’ awarded a three-star rating, remarking on the £8.50 fee for outdoor activities that were formerly complimentary. Consequently, they opted out of archery, an activity they had eagerly anticipated.
  • Another customer, ‘Brian Green,’ also issued a three-star review, observing a significant rise in prices at Warner over recent years.

Additional Customer Concerns

Concerns raised by customers include the belief that charging for activities could lead to a decline in business. One reviewer, ‘Peter Budworth,’ cautioned Warner against exploiting its clientele, labeling the additional fees as “pure greed.” Similarly, another reviewer, awarding a single star, derided the £8.50 archery charge as an “absolute joke.”

Warner Hotels’ Response

Despite the unfavorable feedback, Warner Hotels maintains an overall four-star rating on Trustpilot. The company clarified that the charges took effect on April 4, emphasizing that numerous other activities remain free of charge.

A spokesperson for Warner Hotels offered the following statement: “We are dedicated to delivering memorable and superior quality stays at reasonable prices. To enhance guest access and safeguard the cost of the overall getaway, we have chosen to institute a charge for specific activities, thereby enabling guests to personalize their visit and only pay for the experiences they wish to partake in.”


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