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Uber introduced an updated version of its application on Thursday, aiming to make the platform more user-friendly for elderly users. The revised app includes several redesign features such as enlarged font sizes, simplified access to common destinations like grocery stores or medical offices, and a less cluttered home screen.} . Senior riders have the ability to adjust their profile preferences to “senior” status, which complements existing adult and teenager choices.
New App Features for Senior Riders
The rollout of this new version is currently available in the cities of Phoenix and Orlando, with plans to expand to additional urban areas in the coming weeks. This enhanced functionality can be found under the app’s accessibility menu in these markets.
Advantages of the Updated Uber App
In a parallel development, Lyft is reportedly set to unveil a similar feature later this year, according to information from Bloomberg. Uber has confirmed it has been refining this feature since last summer.
Previously, older Uber passengers could request rides by dialing 1-833-USE-UBER, eliminating the need for a smartphone. Additionally, the Uber Assist program offers supplemental support to senior riders in specific regions.
Third-Party Integration and Family Account Options
- Third-party services like GoGoGrandparent bridge the gap between seniors and rideshare services such as Uber, alongside gig economy platforms like Instacart and DoorDash.
- Senior riders have the option to designate a family coordinator who can arrange rides on their behalf, handle payments, and monitor the trip in real-time within the app.
- Options for financial transactions include the use of personal credit cards or Medicare Flex cards tailored for medical journeys.
Setting Up a Senior Account
To configure a senior account on the Uber app:
- Navigate to the Account tab inside this same app.
- Select Family from the menu options.
- Create a new senior-specific account to begin utilizing these enhanced features.
Enhancing the Experience for Older Passengers
James Hodgson, Director of Autonomous Vehicles Research at ABI Research, noted that this initiative aligns with Uber’s goal of broadening its active monthly user base to drive revenue growth and achieve profitability.
Key Insights from Industry Experts
“”Ride-hailing platforms have limited opportunities for competitive differentiation besides offering rider subsidies and driver incentives – the service essentially transfers passengers from point A to point B on demand, with variations in ETA and driver availability,” he stated. “Consequently, the user experience of the application becomes critical for distinguishing ride-hailing services from one another.”
These services are sometimes viewed negatively as operations that exploit public transit or established taxi services, Hodgson added. “Enhancing mobility access for seniors not only expands a ride-hailing operator’s user base but also aligns more closely with governmental objectives at various levels,” he said.