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Epic Games is implementing significant alterations to its platform to offer a compelling alternative to Apple’s in-app purchases for developers. The firm unveiled these modifications following a pivotal court decision that prohibits Apple from collecting fees on transactions made outside of apps or restricting how developers guide users to off-platform payment methods. This development could prompt more creators to explore alternative payment solutions.
New Revenue Share Model
Starting in June, Epic Games Store developers that process payments via this platform will benefit from a zero percent revenue share on their first $1,000,000 in annual earnings per application. This policy implies that creators will retain all profits generated within this threshold, as stated in the company’s blog post. Beyond this amount, the customary 88/12 percent revenue share will apply. Both Apple and Google also provide reduced commission rates on sales below $1 million, though theirs are capped at 15 percent in comparison to Epic’s zero percent.
These changes represent Epic Games’ efforts to cultivate an attractive ecosystem for developers, especially those looking to maximize their earnings through video game sales and digital items stores.
Benefits for Developers
The new revenue share model presents several advantages for developers:
- Full retention of earnings up to $1,000,000 annually per application.
- A competitive revenue share structure beyond the initial threshold.
- A platform incentivizing the generation of in-game purchasable items and digital content.
Introducing Epic Games Store Webshops
In tandem with the revenue share adjustments, Epic Games will introduce a novel feature in June, allowing developers to create Epic Games Store-hosted “webshops.” These digital storefronts will enable players to make out-of-app purchases, offering a more economical alternative to traditional in-app purchases.
The Appeal of Webshops
Epic Games Store webshops present several advantages:
- Improved cost-efficiency for developers.
- Greater flexibility in pricing and promotional strategies.
- A viable alternative to in-app purchases, which are often subject to high fees from platforms like Apple and Google.
Incentivizing Player Spending
To encourage user engagement with webshops, Epic Games will implement a 5 percent Epic Rewards system for all player purchases made through these platforms. These accumulated Epic Rewards can be redeemed for future purchases within the Epic Games Store, fostering a cycle of continuous engagement and spending among users.
Player Benefits
The implementation of Epic Rewards offers multiple benefits to players:
- A tangible incentive to explore and utilize webshops.
- A rewarding system that translates into savings on future purchases.
- Encourages continued engagement with the Epic Games Store ecosystem.