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Savvy shoppers preparing for their Easter food shop will find remarkable value at Morrisons, as the supermarket giant unveils substantial price reductions on its range of British seasonal vegetables. Customers can achieve impressive savings, up to 89% off, on select vegetable items, ideal for crafting the perfect Easter roast dinner.
Morrisons Launches Easter Vegetable Price Cuts
To take advantage of these deals, shoppers need a Morrisons More Card. Starting today and running through Easter Sunday (April 20th), loyalty card holders can purchase 1kg of British carrots, 500g of British parsnips, and a British whole swede for a mere 8 pence each. Premium selections are also included in the promotion, with ‘The Best’ potatoes 2kg offered at a “better than half price” of just £1.10.
More Card Benefits at Morrisons
Recent research by Which? indicates that utilizing a More Card at Morrisons results in noticeable cost savings compared to shopping without one.
In March 2025, Morrisons was identified as the fourth most economical supermarket based on a shopping list of 203 items. With a More Card, the total cost of these items averaged £522.27, whereas without the loyalty card, the cost increased to £534.80.
Maximize Your Easter Savings
With considerable discounts available this Easter, Morrisons shoppers have an opportunity to secure even greater bargains than usual on essential vegetables.
Morrisons’ Commitment to Value
Gareth Lloyd, Marketing Events Manager at Morrisons, stated, “With these significant savings, we aim to make it simpler for everyone to enjoy a classic Easter meal without sacrificing quality.”
“These reduced vegetable prices reflect Morrisons’ ongoing dedication to providing quality and value, particularly during important seasonal periods when food takes centre stage in our customers’ homes.”
Breakdown of Vegetable Discounts
Carrots have seen an 88% price drop, decreasing from 69p for a 1kg bag to only 8p. Parsnips are subject to an 89% reduction this week, from 75p down to 8p.
A whole swede is now priced 87% lower than its regular price this week, reduced to 8p from 62p. ‘The Best’ Potatoes have been significantly discounted from £2.30 to £1.10, representing a 52% saving.
This promotional offer on popular roast vegetables, spanning from spring carrots to roast potatoes, is valid from Monday, April 14th to Sunday, April 20th.
Morrisons Easter Vegetable Offer Prices
- Morrisons Carrots 1kg: 8p
- Morrisons Parsnips 500g: 8p
- Morrisons Whole Swede: 8p
- Morrisons The Best Potatoes 2kg: £1.10