The world’s biggest arcade game launched in the centre of London last night. A giant, playable pinball game, called Pinballer, was projected onto the Truman Brewery in Spitalfields, and passers-by had the opportunity to play.
The game, measuring a huge 225 square metres on the side of the building, was projected for three hours, between 7-10pm.
It was created by KFC, to launch its new Rewards Arcade app game, “Pinballer”, which gives users the opportunity to instantly win one of 12 prizes – from Boneless Fillets to Zinger Burgers.
The creation comes after research revealed the best arcade games of all time are the Pinball machine, Pac Man, and Space Invaders.
A poll of 2,000 adults, who have been to an arcade, found coin pushers, air hockey, and toy grabbers, also made the top 10.
Super Mario took seventh place in the poll, followed by Donkey Kong, and the car racing machine.
It emerged 21 percent admitted to spending most of their childhood playing arcade games, but don’t regret it.
And 43 percent would recommend arcade games to younger generations – while 19 percent already have children who play the same arcade games they used to as a child.
One in three (34 percent) have won a prize from playing an arcade game – with a toy (69 percent), tokens and coins (57 percent), and money (52 percent) coming out on top.
As a result, 84 percent say they get a buzz from winning a prize on an arcade game.
The 80s was voted the best decade for arcade games (29 percent), with the 70s and 90s coming joint second (14 percent).
The study, via OnePoll.com, also saw more than two-thirds (67 percent) claim arcade games hold a special place in gaming culture, with 32 percent saying it gives them fond, nostalgic memories from their childhood.
And it even emerged that 26 percent said they would have a pinball machine in their house if they could.
Aislinn Campbell, from KFC UK & Ireland, said: “As we look back, it’s clear that arcade games aren’t just entertainment – they’re timeless, and hold real nostalgia for some people.
“We wanted to create a modern rewards platform that reflects just that, while providing our fans with instant wins – an expression of what a rewards proposition should be.”